This program is designed specifically for agency owners and service providers who already know how to fulfill their services but need help consistently acquiring clients. If you’re looking at your book of business thinking “I need to grow,” this is for you.

No. This is not an all-encompassing cold email technical course. This is the 80/20 – exactly what you need to get results without getting lost in unnecessary details. A lot of people focus on even more technical aspects but that’s not what matters. We focus exclusively on what moves the needle for your business.

Absolutely. The Self-Perpetuating Launch Formula has been successfully implemented across every service type imaginable – from Maps fulfillment to SEO, website design, social media management, Craigslist lead gen, and dozens more. The principles work universally because they’re based on fundamental psychology, not niche-specific tactics.

Absolutely. The Self-Perpetuating Launch Formula has been successfully implemented across every service type imaginable – from Maps fulfillment to SEO, website design, social media management, Craigslist lead gen, and dozens more. The principles work universally because they’re based on fundamental psychology, not niche-specific tactics.

100% yes. I’ve designed every aspect of this program to be accessible to non-technical users. Every step comes with detailed video walkthroughs, and I focus on simplicity wherever possible. If you can use email and basic web tools, you can implement this system.

Many students begin seeing initial results within 7-14 days of implementing the system. Within 30 days, you should have a steady stream of 1-3 appointments daily if you follow the program exactly as taught. Some of my most successful students have built $10K/month businesses within 30 days.

More to start, less in the long run. We have campaigns that take 10 emails to get us a meeting or conversion. In the training, we’ll talk in-depth about email open rates on individual emails and email sequences, and even share our actual response/conversion rates on sequences we run.

This isn’t new for us – we’ve introduced this method in our Mastermind with incredible results. The first time we taught this process was to 4 people. We went through it for 6 weeks and they generated $597,504 in recurring revenue. Based on the results from the 1st week, the average booked appointments per person was 4.75 appointments – and that includes everyone, even people who didn’t send out any emails that first week!

Most programs teach the traditional “send an email, wait 3 days” blueprint with a single offer. The Cold Email Masterclass teaches my Self-Perpetuating Launch Formula – a multi-offer system that leverages three different offers strategically throughout a month-long sequence with 12+ touchpoints. It’s designed to require minimal maintenance once set up.

Budget 3-5 hours for initial setup, then 1-2 hours weekly for management and optimization. The beauty of this system is that once it’s running, it works while you sleep and requires minimal ongoing effort to maintain.

Most cold email failures stem from using one offer and giving up after 2-3 emails. The Self-Perpetuating Launch Formula is completely different and focuses on the full 12+ touchpoint journey with varying offers and messages. If you’ve failed before, you’ll discover exactly what went wrong and how to fix it.

Not at all. Quality beats quantity with this approach. We’ve had students achieve amazing results with targeted lists of just 100-200 prospects. The system works whether you’re starting from zero or have an existing database.

I want to be 100% clear: If you’re not willing to talk with a prospect who wants your services, this won’t work for you. We don’t teach you in this program how to build a sales team – that’s not the scope of the product at all. This is a 6-week masterclass to help you get prospects raising their hand to speak with you, people who want your help growing their business.

Yes, it absolutely is! Some of the people who had the most success when running this in our Mastermind are ones that have traditional, full-time jobs. The system is designed to be efficient and work around your schedule.

No problem, go set one up! 😉 Seriously. Go set up an LLC. You’re going to need an LLC and then after that’s approved, file an EIN (Employer Identification Number). Both of these you can set up online. I set up my first company at 18 with no help. You can do it too. Takes you about 10 minutes. 😉 Once that’s done, the easiest merchant account to get where you don’t need any credit and have no monthly fee is a Stripe account. We actually have a course about starting an agency the RIGHT WAY.